The new IBI

Brand Kit

The core assets and design rules: logo, color palettes, typography, and imagery guidelines. It functions as the immediate starting point for building assets like business cards, presentations, and print/social media content. It is designed to be highly scalable and can be further expanded into comprehensive BRAND GUIDELINES.

Builds brand recognition

Consistent use of a brand's visual elements helps make it instantly recognizable to customers, making it easier for them to connect with and remember the brand.

Provides a single source of truth

It serves as a go-to resource for all key brand elements, including logos, color palettes, and typography, so everyone on the team is aligned.

Promotes trust and loyalty

By presenting a unified and professional image, a brand kit helps build customer trust over time, which can lead to increased loyalty.

Saves time and resources

Having a brand kit eliminates confusion and guesswork, saving time and preventing costly mistakes during the design and marketing process.

Builds brand recognition

Consistent use of a brand's visual elements helps make it instantly recognizable to customers, making it easier for them to connect with and remember the brand.

Promotes trust and loyalty

By presenting a unified and professional image, a brand kit helps build customer trust over time, which can lead to increased loyalty.

Provides a single source of truth

It serves as a go-to resource for all key brand elements, including logos, color palettes, and typography, so everyone on the team is aligned.

Saves time and resources

Having a brand kit eliminates confusion and guesswork, saving time and preventing costly mistakes during the design and marketing process.

Builds brand recognition

Consistent use of a brand's visual elements helps make it instantly recognizable to customers, making it easier for them to connect with and remember the brand.

Promotes trust and loyalty

By presenting a unified and professional image, a brand kit helps build customer trust over time, which can lead to increased loyalty.

Provides a single source of truth

It serves as a go-to resource for all key brand elements, including logos, color palettes, and typography, so everyone on the team is aligned.

Saves time and resources

Having a brand kit eliminates confusion and guesswork, saving time and preventing costly mistakes during the design and marketing process.

logo

A

B

C

D

E

F

Typography

H1

Roundo medium

H2

Roundo semi upper

Noto serif TC regular

H3

Noto serif TC regular

Noto serif italic

H4

roundo medium

H5

Inter body title

P

Inter body regular

The new IBI

Brand Kit

Builds brand recognition

Provides a single source of truth

Promotes trust and loyalty

Saves time and resources

Builds brand recognition

Promotes trust and loyalty

Provides a single source of truth

Saves time and resources

Builds brand recognition

Promotes trust and loyalty

Provides a single source of truth

Saves time and resources

1

Logo

color combinations

1

Logo

color combinations

1

Logo

color combinations

1

Logo

color combinations

2

Typography

text used in all literature

2

Typography

text used in all literature

2

Typography

text used in all literature

2

Typography

text used in all literature

3

Colors

brand / generic

3

Colors

brand / generic

3

Colors

brand / generic

3

Colors

brand / generic

4

Print

posters/ cards

4

Print

posters/ cards

4

Print

posters/ cards

4

Print

posters/ cards

5

Marketing

Social Media, Poster backgrounds

5

Marketing

Social Media, Poster backgrounds

5

Marketing

Social Media, Poster backgrounds

5

Marketing

Social Media, Poster backgrounds

6

Website

Sections and components

6

Website

Sections and components